Many platforms today make it easy to create websites for a small amount of money or even "for free", but optimization is often lacking to obtain an effective result, and above all a lightweight and fast website. It is therefore a considerable advantage to have control over the complete development of a website because it allows access to all stages of design. Most of these tools have evolved well today, and allow more freedom in the development of a site, but it is still not comparable to a complete coding.
Here are some basic principles when choosing to develop with this eco-design approach:
- Go to the essential, quantify the real needs
- Promote a simple, clean design adapted to the web, for mobile and desktop
- Optimize interactions, the weight of the website and its content
- Choose hosting as close as possible to your customers, if possible in so-called "clean" centers
Now, you are probably thinking that an sustainable designed website is a website without design, which is limited to information content. Not exactly, we can achieve everything, as long as we keep a spirit of optimization. The biggest factor in your website's environmental impact is how long a user will spend searching for the information they are looking for.
Example of a simple feature, for users concerned about the energy consumption of their screens. A dark mode can be activated and the choice will be saved for a future visit.
The impact of the Web
It's a reality, every day we have more applications and websites which bring more servers and therefore an increasing consumption of energy to supply them (taking into account all the connected objects for which the growth is exponential).
More than 10% of the globe electrical power is used to power the servers that provide applications and web pages. And this number is increasing every year.
On the scale of a website, where for example 1000 visitors access it every month, we can say that the impact is not noticeable. But the more sustainable design website are made, the greater the impact will be when it comes to reducing the environmental footprint.
No need to go to the extreme by choosing to do without every technologies provided to us today, you just have to design responsibly. It is important to limit flows between servers when possible. This is an approach that I have personally chosen in my development.
Choose the best suited technologies
This is the first stage of development, for sustainable design or not. We will not necessarily use the same technologies for a showcase web site, blog or a e-commerce website.
The main idea is to use robust technologies that last over time, and which are able to work with limited connections. It's not a regression in terms of technology, we bring development back to the base of what our web browser understands. And very often this leads to a very functional and fast site, which a user can only appreciate.
Here, I design websites suited to the client needs while confronting the client on the possible challenges of an eco-designed website. Each element is taken into account, from the graphic charter to the illustrations and the content, but also the hosting of your project.
The goal is a high-performance website that respects the planet. We reduce the computing power needed on both sides of the network.